English
25 Years of Impact

Real Impact: Weve Helped Millions Find a Lawyer

Behind every number is a real person with a legal problem. We wanted to impact millions of lives by facilitating access to justice through technology.

This phrase sums up 25 years of transformation. Its not a linear story of successive successes—its a story of early intuitions, risky bets, uncomfortable pivots, and a constant obsession: understanding how technology can connect people with the justice they need.

Act I

The Discovery (1998–2008)

The moment we understood that the internet would transform legal services

In 1998, we created elAbogado.com.
A simple list of lawyers sorted by cities or towns.
Incorporated elAbogado into Derecho.com as a side project in 2000.
Within the company Derecho.com, we maintain the website of elAbogado. Registration was free.
2002
We started receiving inquiries from lawyers who wanted to advertise on elAbogado. We decided to implement an annual fee for registration.
In 2008, we reached 300 customers.
We had more than 300 clients. We surpassed the number of 300 clients subscribed to elAbogado.

A decade of small steps led to a single conviction: the internet would fundamentally reshape how people access justice.

Act II

The Expansion (2010–2022)

From a local directory to a multinational legaltech company

In 2010, elAbogado Directories, S.L. was founded.
Spin-off. We provided elAbogado with our own resources by creating a company to drive the business. The investors are Jurisweb Interactiva, S.L. (Derecho.com), and seed investors.
2012 elAbogado USA
We opened elAbogado USA to start generating content and lay the foundation for online positioning.
In 2013, Cabiedes & Partners invested in elAbogado.
We brought in a financial partner. The renowned investment fund Cabiedes & Partners invested in elAbogado to accelerate growth.
2015 Change of business model. Pay per Lead (PPL).
As leaders in our industry, we believe in maximizing the business by transitioning from a fixed annual fee (pay to be present) to only paying for potential clients (pay per lead).
In 2016, we presented at CodeX - Stanford University.
elAbogado was invited to CodeX - The Stanford University Center for Legal Informatics to present the project.
In 2017, we launched LIQS™ and SLAB™.
Launched the first version of the Lead Instant Qualifier System, LIQS™, and Smart Lead Automated Bidding, SLAB™, technology. This technology allows us to continue leading our market.
Received the Legaltech Innovation Award in 2018.
elAbogado receives the Legaltech Innovation Award
In 2019, we have already helped more than half a million people!
Weve surpassed half a million cases managed.
2020: Accelerated growth due to the technological adoption of users and lawyers.
With the lockdown and the pandemic, the use of elAbogado accelerates among people looking for lawyers and lawyers offering their services.
In 2021, selected as one of the few legal tech companies worldwide for the use of Big Law
The book Research Handbook on Big Data Law, a global reference in the legal tech and big data field, is published. elAbogado is invited as a case study for the application of these technologies
2022: Over 1,000,000 cases managed.
Weve surpassed the one million cases managed mark. We are a high-impact and fast-growing service
Act III

The Proof (2024–Present)

What weve proven we are: a technology company operating in the legal sector.

Late 2024
We launched CLAIM™. We began building our conversational AI infrastructure to serve potential clients through multiple channels.
2025
Automation curve: January 15% → October 40% → December 50%
September: OpenAI awards elAbogado recognition for our work with AI and as one of the global companies with the highest intensity of use of their models.
December: We exceeded 50% automation in lead management. Full automation and hands-off.
2026
The next frontier: scaling our AI infrastructure to serve more jurisdictions and millions more people seeking legal guidance.

Automation Curve

January 2025
15%
October 2025
40%
December 2025
50%
January 2026
+65%
Automation does not replace human judgment: it enhances it. Our Lead Success team supervises cases that require expert evaluation.
Frontier

What We Still Have Left to Do

The 35% That Requires Human Intervention

There are still complex, multijurisdictional, or highly contextual cases where AI adds value together with human intervention. That 35% is where the specialization, judgment, and experience of our Lead Success team are irreplaceable.

Continuous Improvement with Every Conversation

Every case we manage—automated or with human intervention—teaches us more about real legal demand. Our models improve with every interaction. The learning curve is a frontier with no end.

Expansion Requires Legal Adaptation

Each jurisdiction has its own laws, processes, and ecosystems of lawyers. Were present in 4 jurisdictions: Spain, United States of America, Puerto Rico, and Mexico. Scaling globally is our ongoing challenge.

AI as a Tool

Our ultimate goal is to help more people find a lawyer—and in the future, in other verticals? :-). Weve proven that with the right technological tools we can impact the lives of millions. We continue building the infrastructure so lawyers can serve more potential clients.